SEO is an essential part of any business marketing plan and camps are no exception. Parents are already looking for the perfect summer camp, but can they find you?
If your site isn’t optimized with the terms that people are searching for when they look for camps, then chances are, they’re not going to find your site. That means fewer customers next year, but it’s easily remedied.
What is SEO?
SEO or search engine optimization is simply making it possible for searchers to find your website. This is done by including keyword phrases that they are typing into search engines in your content. Now is the perfect time to start reassessing your website and incorporating keywords and phrases into your content.
It takes time for the search engines to pick up on new content and for them to rank it. The earlier you start, the more likely you are to rank well by early 2020, when parents are starting to do their searches. If your website is high on the page of results when they type in your keyword phrase, they’ll probably click on it.
How to Optimize Your Camp Website?
The simplest way to manage your SEO is to have an expert handle it for you. They can find the keywords that your ideal client is searching for and then provide you with the content. Experts can also adjust your existing content to include the necessary keywords, making it easy to find your site.
If you have decided to attempt SEO on your own, you’ll need a list of keywords that people are looking for when searching summer camps. There are a number of software programs available that will provide these. Ideally, you want phrases that lots of people are searching for, but not many websites are ranking for. The less competition there is, the more likely your site is to pop up in the first results.
Once you have a list of keywords, you should build your content around them. Each page or article should focus on one keyword and its related words. For example, if your keyword is “summer camps in Alaska” you might also use “Alaska summer camp” or just “camp in Alaska.”
How to find the best SEO keywords for Summer Camps?
It’s a good idea to include at least a few local search terms in your content. After all, people tend to look for camps in a specific area. They may be looking for a camp near them or in a location they want their kids to go to. Using your location name, along with “camp” or “summer camp” can help them find you. This also goes for themes. If you run a space camp or a horseback riding camp, be sure to include those phrases.
Very specific phrases, as long as they have a decent amount of traffic, will work best for your SEO in 2020. If someone searches for a space camp in California, they will find results that are far more useful to them than simply looking for a summer camp. Also, you’ll have less competition if you have narrowed your search terms to those that people are searching for when they want your type of summer camp in the area that you’re in. Specific keyword phrases are better. However, you should keep in mind that there will be less traffic with the longer keyword phrases. That’s not necessarily a bad thing, since those people know exactly what they’re looking for and will find it on your site. They are more qualified searchers and more likely to enroll their children than someone doing a general search.